Macromo: a website that makes sense of data and gives the brand global ambition
Macromo is a digital platform for health and lab data. We designed engaging UX and UI with interactive content that interprets complex data clearly and presents a brand with global ambition.
At a glance
10+
Animated key visuals and illustrations
Iteratively designed animations and visuals that explain complex data and build a strong visual identity.
100 %
Aligned with Macromo's international ambition
Designed in close collaboration with the Macromo team, reflecting its product vision and targeting.
4
Key pages setting a new direction
Four essential pages that communicate Macromo's value, direction and main benefits.
About the project
Macromo works with health and lab data. The website had to combine strong visual appeal with functional clarity.
Interactive visualizations, motion and a clear information hierarchy help people understand what the data means without deep expertise, and support the ambition to reach an international audience.
Focus
- Intuitive UX design
- Modern UI on par with global startups
- Interactive, animated UI and content
Challenges
The main challenge was a concept that connects an expert medical context with a simple, human and accessible interface, fit for a startup that wants to win the world.
The design had to handle a lot of information, many types of data and different levels of knowledge: precise for experts, yet readable for anyone without medical training, with interactive blocks that explain what Macromo offers.
Design challenges and solutions
We worked in close alignment with the Macromo team, especially CEO Eva Kuttichová, a designer by background with a clear vision and high standards.
The design did not come from a single proposal. We prepared and tested many variants of animations, transitions and compositions until the solution explained the data clearly and matched the brand's ambition.
Key points
- Turning complex lab data into clear visual structures
- A clear visual hierarchy for quick orientation
- A design that wins an international audience
How we worked
We started by analyzing user scenarios and the types of data Macromo works with.
Then we defined visual principles, hierarchy, color and typography, and developed the design iteratively through sketches and visual concepts, with an emphasis on readability, consistency and a calm visual voice.
Steps
- Clear UX for key pages and a new digital visual language
- Project roles that included the CEO herself
- Iterations of many variants of pages, modules and detailed interactions
Impact
A strong visual language for the Macromo website that explains the product clearly and goes into detail in every section. It builds trust and understanding, and represents Macromo and its product on a global level.